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Whitening Toothpaste
Rated 4.7 out of 5
Based on 488 reviews

Whitening Toothpaste

$ 10
Whitening Strips
Whitening Strips

Complete your routine

$ 40.00

FINALLY. It’s here. The first certified non-toxic and microbiome safe whitening toothpaste on the market to be clinically proven against the leading brand. Whitening without the sensitivity means: no harsh chemicals, no gum irritation, and no tooth owies, which is the scientific term for enamel safe. (1-2 Month Supply)

Ingredients

Whitening Toothpaste (3.75 Oz.)

Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Vegetable Glycerin, Xylitol*, Hydrated Silica, Purified Water (Aqua), Dead Sea Salt (Maris Sal), Sodium Methyl Cocoyl Taurate, Xanthan Gum*, Titanium Dioxide, Gaultheria Procumbens (Wintergreen) Leaf Oil, Carrageenan†, Cocos Nucifera (Coconut) Oil, Citrus Limon (Lemon) Peel Oil, Salvia Officinalis (Sage) Oil, Mentha Viridis (Spearmint) Leaf Oil, Organic Mentha Piperita (Peppermint) Leaf Oil, Ocimum Basilicum (Basil) Oil, Eugenia Caryophyllus (Clove) Flower Oil

*Non GMO 

†Food Grade Carrageenan

Directions

Apply a pea sized amount of toothpaste to your toothbrush, and gently brush for two minutes.

Delivery

Free Shipping on all subscriptions or orders over $40! Shipping typically takes 3-5 business days.

Returns

We offer a 30 day money back guarantee, please see our FAQs for more details!

Enamel Safe

Dentist Formulated

Natural Ingredients

Balances Microbiome

Whitening Toothpaste

Non-Toxic Teeth Whitening

How can a plant and mineral based oral hygiene regimen really change the game in oral care forever? I need not say more, my friend. Press that play button and find out.

The Lumineux Effect

Don't just take our word for it

View All
Result K
Whitening Toothpaste

Whitening Toothpaste

Rated 4.7 out of 5
Based on 488 reviews
Result J
Whitening Strips

Whitening Strips

Rated 4.7 out of 5
Based on 488 reviews
Result I
Whitening 21 Day Pack

Whitening 21 Day Pack

Rated 4.7 out of 5
Based on 488 reviews
Result A
Whitening Strips

Whitening Strips

Rated 4.7 out of 5
Based on 488 reviews
Result H
Whitening Kit

Whitening Kit

Rated 4.7 out of 5
Based on 488 reviews
Result D
Whitening Mouthwash

Whitening Mouthwash

Rated 4.7 out of 5
Based on 488 reviews
Result B
Whitening 21 Day Pack

Whitening 21 Day Pack

Rated 4.7 out of 5
Based on 488 reviews
Result C
Whitening Toothpaste

Whitening Toothpaste

Rated 4.7 out of 5
Based on 488 reviews
Result E
Whitening Kit

Whitening Kit

Rated 4.7 out of 5
Based on 488 reviews
Result F
Whitening Strips

Whitening Strips

Rated 4.7 out of 5
Based on 488 reviews
Result G
Whitening Mouthwash

Whitening Mouthwash

Rated 4.7 out of 5
Based on 488 reviews

Naturally Derived Ingredients

View full list of ingredients

Whitening Toothpaste (3.75 Oz.)

Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Vegetable Glycerin, Xylitol*, Hydrated Silica, Purified Water (Aqua), Dead Sea Salt (Maris Sal), Sodium Methyl Cocoyl Taurate, Xanthan Gum*, Titanium Dioxide, Gaultheria Procumbens (Wintergreen) Leaf Oil, Carrageenan†, Cocos Nucifera (Coconut) Oil, Citrus Limon (Lemon) Peel Oil, Salvia Officinalis (Sage) Oil, Mentha Viridis (Spearmint) Leaf Oil, Organic Mentha Piperita (Peppermint) Leaf Oil, Ocimum Basilicum (Basil) Oil, Eugenia Caryophyllus (Clove) Flower Oil

*Non GMO 

†Food Grade Carrageenan

Dead Sea Salt

Dead Sea Salt

This mineral rich, low sodium, super salt is what sets us apart from every other brand on the market. Just a pinch of this powerful salt delivers dozens of beneficial minerals like calcium, potassium and magnesium to your enamel and gums.

Aloe Vera

Aloe Vera

The oldest medicinal plant on record, Aloe Vera has been used for centuries as a soothing agent for tissues. It’s packed with antioxidants, vitamins and is remarkably hydrating.

Coconut Oil

Coconut Oil

This moisturizing superfood is a natural whitener, that delivers stellar results without damaging enamel and causing the sensitivity you associate with most teeth whiteners and gums.

Essential Oils

Essential Oils

High concentrations of potent mint, clove and basil oils fight bad breath and leave teeth feeling smooth.

This mineral rich, low sodium, super salt is what sets us apart from every other brand on the market. Just a pinch of this powerful salt delivers dozens of beneficial minerals like calcium, potassium and magnesium to your enamel and gums.

The oldest medicinal plant on record, Aloe Vera has been used for centuries as a soothing agent for tissues. It’s packed with antioxidants, vitamins and is remarkably hydrating.

This moisturizing superfood is a natural whitener, that delivers stellar results without damaging enamel and causing the sensitivity you associate with most teeth whiteners and gums.

High concentrations of potent mint, clove and basil oils fight bad breath and leave teeth feeling smooth.

How it works

Whitening Toothpaste
Whitening Toothpaste

Science

Potent stain-fighting oils break up stains without damaging enamel.

Whitening Toothpaste

Results

Protects and enhances tooth and gum health through science-back formula.

Whitening Toothpaste

Time

Noticeably whiter teeth in 7 days or less! Best results are seen with consistent use.

Restore your balance

Whitening Toothpaste

Restore your balance

Whitening Toothpaste

$ 10
Whitening Toothpaste
Write a Review
average rating 4.7 out of 5
Based on 488 reviews
  • 5 Stars
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    62 Reviews
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95% of reviewers would recommend this product to a friend
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488 Reviews
Reviewed by Christi D., from United States
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

SATISFIED

I am allergic to many toothpastes and deodorants. I have never been able to whiten my teeth because of allergic reactions.

Discovering this product was a huge "Find" for me!. It does not bleach them super white, but lifts years of yellow from the root area all the way to the whole tooth. I am very satisfied, and highly recommend for a safe, natural way to whiten your teeth!

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Reviewed by Michelle R., from United States
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Best I’ve ever used

So far so good! I’ve noticed my teeth getting whiter, for sure! I love that the strips come with a sample mouthwash & toothpaste. Great stuff!

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Reviewed by Kori A., from United States
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

It works

Being in the dental field, we HAD to try this stuff out. While we did not get the glowing whitening results you see on the ads we did get a significantly whiter shade just by using the toothpaste alone. I'm sure by using the other products all together you would get an even better result!

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Reviewed by Ana C., from United States
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Use as directed for effectiveness

Love it! Zero sensitivity and my teeth look amazing. I am a forever customer.

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Reviewed by Jessica D., from United States
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Never using another whitening system again!

The BEST teeth whitening paste, mouthwash, and strips EVER. I think I share about how wonderful this line is more than anything I’ve ever tried!

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