Why we're here


Who said you need potentially harmful or harsh bleaches and chemicals to get results? It definitely wasn’t us.

Lumineux Oral Essentials™ set out to prove that when it comes to oral care, plant and mineral rich formulas can stand up against any leading brand with stellar results.

Our motto is: You shouldn’t have to choose between a product that is good for you, and a product that actually works.

For us, that meant formulating products that we can feel good about putting in our bodies. No ‘DO NOT SWALLOW’ labels, no irritating bleaches, no compromises. We took those formulas, and sent them out to world renowned University laboratories to see how well they work compared to the leading brands in every category.

The results? You’re looking at them. An entire line of oral care products, specially designed to address every dental need, that are clinically tested and certified non-toxic. That makes us the first ever dentist formulated, naturally derived, clinically tested, certified non-toxic oral care company in the world, and you know what? We think it’s about time!

Dr. Maddahi

Meet Dr. Kourosh Maddahi, not only an internationally recognized and award-winning dentist but also the founder of Lumineux Oral Essentials™.


Dr. Maddahi has been practicing cosmetic dentistry in Beverly Hills, working with red-carpet smiles and making appearances on nationally broadcast news and morning shows, for over three decades. This experience with high-pressure situations, and prominent clients gave him the unparalleled expertise to create a unique line that catered to every dental need. From red carpet-ready white teeth, to the dry mouth epidemic, Dr. Maddahi has a deep understanding for oral health and how it connects to whole body health.

“After 30 years of practicing dentistry, I was fed up with the products that I was recommending to my patients. That’s why I decided to create a product that would be safe, effective and great tasting. At the end of the day, when someone feels confident about their smile, they smile freely. That’s what I aim to give all my patients and all Lumineux customers."

Oral Essentials and My Friends Place

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