Why we're here


Who said you need potentially harmful or harsh bleaches and chemicals to get results? It definitely wasn’t us.

Lumineux Oral Essentials™ set out to prove that when it comes to oral care, plant and mineral rich formulas can stand up against any leading brand with stellar results.

Our motto is: You shouldn’t have to choose between a product that is good for you, and a product that actually works.

For us, that meant formulating products that we can feel good about putting in our bodies. No ‘DO NOT SWALLOW’ labels, no irritating bleaches, no compromises. We took those formulas, and sent them out to world renowned University laboratories to see how well they work compared to the leading brands in every category.

The results? You’re looking at them. An entire line of oral care products, specially designed to address every dental need, that are clinically tested and certified non-toxic. That makes us the first ever dentist formulated, naturally derived, clinically tested, certified non-toxic oral care company in the world, and you know what? We think it’s about time!

The Doctors Behind The Science

Oral Essentials was formulated by an internationally recognized and award-winning cosmetic dentist and periodontist. Together, they recognized that most people have no idea what’s in the products they use each and every day. So they set out to educate the world by empowering people to make better choices about their oral care. Through clinically tested research, they pioneered a new line of products that clean your mouth and brighten your smile as well as any name brand product, without all the harmful side effects. It’s everything you need and nothing you don’t.

What’s Inside COUNTS

Oral Essentials uses only whole ingredients that are filled with beneficial minerals. Our primary ingredient is Dead Sea salt. It’s the most potent salt in the world, and it’s been revered for its healing powers since the earliest human civilizations. We mix it with other naturally derived key ingredients like organic aloe vera, essential oils, and plant-based non-GMO xylitol from birch trees to control the development of—not kill—the bacteria in your mouth.

But what’s not inside Oral Essentials matters as much as what is. We don’t include any of the bad stuff you’ll find along the oral care aisle. That means no alcohol, no dyes, no SLS, and no petroleum-based glycerin. Because we’re proud to be certified 100% non-toxic. And with solutions to improve whitening, sensitivity, gum health, and dry mouth, we’re delivering an uncompromising routine for everyone.

Upgrade Your Routine

We all have the power to make the smarter, healthier choice to manage our oral care. And at Oral Essentials, we’re staying true to our California roots to help everyone wake up to a sunny smile.